LVMH owns all of the top four most valuable wine and Champagne brands in 2024, with Dom Perignon growing the most in value, and Australia’s Jacobs Creek and Penfolds also ranking in the top 10 most valuable brands, according to a new report from Brand Finance.
Moët & Chandon maintained its top positioning, having outranked the competition in 2023 as well, with its brand value rising 9% to US$1.4 billion, despite higher inflation and interest rates, while Chandon‘s brand value fell 1% to US$1 billion. It was better news for Veuve Clicquot, whose brand value rose 2% to US$959.2 million, while Dom Pérignon‘s brand jumped 7% to US$799.8 million, making up the top four. China’s Changyu, last year’s second most valuable brand, dropped into fifth position following a 33% brand value decrease to US$706.8 million.
All four of the top wine brands sit in the sparkling category, with Moët & Chandon, Veuve Clicquot and Dom Pérignon all Champagne houses.
Despite a 1.8-point drop to a Brand Strength Index (BSI) score of 81.5 out of 100, Changyu still holds the highest BSI score among wine and Champagne brands.
Henry Farr, Director, Brand Finance said that the wine industry is experiencing a significant transformation as both producers and consumers become more environmentally conscious.
“Brand Finance’s research reveals that sustainability now drives a substantial 11% of customer consideration in the sector. Companies adopting practices like reducing pesticide use, recycling water, and ensuring fair treatment for vineyard workers are becoming increasingly appealing to consumers. Consequently, many producers are revamping their practices to better protect the environment and safeguard their vines against climate extremes. Transparent communication of these efforts is likely to be a crucial component to earning consumer trust, preference, and ultimately, brand success in the coming years,” he said.
Every year, Brand Finance, headquartered in London, conducts more than 5,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.
